5 Factors to Consider When Developing Your Brand Identity

Do you want to create a brand that can be identified to you or your business? It is easy to say yes but harder to execute developing your brand identity.

With all the other brands in the market, being able to stand out is a struggle for many startups and businesses. Even those that have established their names in the local community have difficulty competing online.

In creating your brand identity, make sure to consider the following factors:

1. Brand value

Identify your core philosophies so you can establish your brand’s unique value proposition. Before you create a brand, you should create the mission statement and values of your company first. This is the easiest way to understand who you are and the brand you want to create.

lady shopping

considering brand identity

2. Target audience

Find out who your consumers are so you will know how to portray your brand to them. Understand exactly what appeals to them, their tastes and interests, so you can create marketing ads that will catch their attention and compel them to respond to your call to action.

This is the part where you need to identify if your target market will engage more with a formal tone or a casual tone. Or, are they humorous enough to enjoy sexual innuendos?


considering target audience

3. Competitors

Did you know that a new way to research keywords for a business is to look at the keywords that competitors use? From the successful ones, a business can then develop something different or can simply copy it.

This is why it is important that you understand the best and worst habits of your competition. Their worst will show how you can beat and oust them in the game. Their best will help you identify areas you can improve on to become highly trusted in the industry.

city from above

a city of competitors

4. Keywords and phrases

Identify those that will define your tone of voice and help you refine your marketing message. When explaining what your business is all about or when defining your brand personality, the keywords and phrases you use should help you convey the right idea.


key phrases which suit your image

5. Implementation strategies

Once you create your brand identity, you need strategies to increase brand awareness and strengthen your brand. Creating an identity is one thing, establishing a presence is another. So, make sure that you have a strong social media presence, an effective PR strategy in place, and high-quality content marketing techniques.

Developing a brand identity is more than just thinking of what sounds great, you have to consider everything, including that which has been mentioned above.


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